Blue Prism Sales Kickoff
Blending cost-effectiveness and excitement to drive growth
Global team, unified vision
Tasked with centralizing a 500-person sales team from across the globe, we zeroed in on Orlando for its blend of cost-effectiveness and excitement. Our mission: to make the annual Blue Prism sales kickoff not just a meeting, but a moment of commitment and unity. We introduced a commitment wall, inviting each attendee to pledge their goal for 2024, embodying their dedication to driving sales in a visually compelling, shared space.
Venue selection
Contract negotiation
End to end meeting & event management
General session production
Off site event venue planning & management
Talent & entertainment
Script writing & content development
Video storytelling
Graphics creation & production
Attendee ground transportation
Decor & entertainment
Hotel rooming
Innovative engagement, cost-effective solutions
Theming the event around the powerful anthem "Roar" by Katy Perry, we crafted a lion mascot with striking blue eyes, symbolizing the fierce spirit of Blue Prism. This wasn't just about bold visuals; it was about creating an environment where the sales force felt both challenged and celebrated. From an awards dinner with Elton John and Queen lookalikes to an unforgettable night at Universal City Walk, we delivered an experience that balanced budget considerations with unforgettable engagement, proving that with the right expertise, even the most ambitious visions can be realized efficiently.
Client
Length of Partnership
Blue Prism
5 years
Blue Prism is a leading Robotic Process Automation (RPA) software company that provides a platform for organizations to automate business processes.
For 5 years, Corporate Dimensions has worked with Blue Prism to create, develop, and implement an event marketing strategy that spearheaded the company’s rise to an industry leadership position.
Specific activities include:
Collaboration in Developing a Comprehensive Event Marketing Strategy
Annual Sales Kick Off Meetings
Incentive Travel for Sales Leaders
