State Street Global Advisors
Changing the way attendees view tradeshow engagement
Redefining engagement with fearless innovation
For State Street Global Advisors, making a mark at industry conferences means transcending traditional exhibit design. Partnering with us, we leveraged the iconic Fearless Girl statue to symbolize their dedication to empowering women in finance. Our collaborative design for their trade show space included the “What makes you fearless” interactive wall, encouraging attendees to publicly commit to their personal and professional courage. This creative approach didn't just draw attention; it fostered meaningful engagement, turning their booth into a hub of inspiration and conversation.
Exhibit Design & Fabrication
Tradeshow Strategy
Traffic Builders
Exhibit Storage & Management
Graphics Production
On Site Supervision
Show Installation & Dismantle Labor
Tradeshow Services Management
Tailoring experiences to stand out in the crowd
In a sea of competitors, standing out is paramount. For State Street, we deployed an AI-driven sketchbot at one of their key trade shows, merging technology with personalization. Attendees left the show with unique caricatures, while their collective portraits crafted a larger narrative—State Street's commitment to innovation and personal touch in finance. This strategy exemplifies our belief in going beyond the conventional, proving that with the right creative partner, any brand can become the focal point of a trade show, captivating audiences and building lasting connections.
Client
Length of Partnership
State Street
Global Advisors
15 years
State Street Global Advisors is the investment management division of State Street Corporation and the world's fourth largest asset manager, with over $4 trillion in assets under management.
For 15 years, Corporate Dimensions has managed tradeshow and exhibit strategy for State Street’s Corporate Group, Diversity Group and State Street Global Advisors – overseeing a non-stop schedule of 50 to 75 venues every year.
We maintain a growing inventory of exhibits and displays both large and small, targeted to a range of vertical markets and ready to be shipped and installed at a moment’s notice.
Specific projects include:
Collaboration in developing a cohesive, carefully targeted tradeshow strategy.
Fabricating new exhibits and updating inventory to remain current with State Street’s marketing priorities.
Complete logistical support including exhibit shipping, load-in, setup, tear down and return to inventory.
Managing the traveling roadshow for State Street’s famous “Fearless Girl” statue – promoted by State Street as a symbol of gender equality and reinforcing their reputation as a socially responsible financial advisor.
